As an independent artist or label, preparing for Spotify’s Wrapped 2024 event can be a game-changer for your exposure. The Wrapped campaign allows listeners to relive their musical journey over the past year, but it also gives artists a spotlight to shine on new and loyal fans alike.
Each December, Spotify Wrapped showcases user data by summarizing the most-streamed songs, albums, artists, and playlists. While fans celebrate their music preferences, it also offers artists a powerful opportunity to make an impact with the massive audience engagement that follows.
However, Wrapped isn’t just for listeners. Spotify also creates a personalized breakdown for artists through Spotify for Artists, allowing you to reflect on your streaming success and easily share it with your followers. So how can you, as an artist, capitalize on Wrapped 2024?
Key Actions to Maximize Your Wrapped Exposure
Spotify has rolled out a set of recommendations to ensure that artists can make the most of the Wrapped buzz. Here are a few strategies to help you prepare:
Engage with Fans Through Short Video Clips
By uploading personal video messages, you can directly connect with your listeners in their Wrapped feed. Whether it’s a thank-you message or a sneak peek at upcoming projects, this feature allows you to add a personal touch that resonates beyond just music.
Optimize Your Artist Profile
Take some time to refresh your profile with updated bios, visuals, and essential links like merch stores or fan support options. Make sure that when new visitors land on your page after Wrapped, they see the best version of your brand and have clear calls to action.
Curate a Special Playlist for 2024
Create a playlist that encapsulates your musical journey from the year or highlights tracks you’re excited about. Wrapped often brings in new listeners, so offering them a curated playlist is a great way to keep them engaged beyond just a single track.
Build Anticipation for Upcoming Releases
Wrapped isn’t just about the past—it’s also a great way to tease what’s coming next. Set up a Countdown for any releases you have planned for 2025, or use the increase in engagement to announce future shows or projects.
Why Wrapped Matters More Than Ever
Spotify Wrapped has become one of the most anticipated digital events of the year. Here’s why this matters for independent artists like you:
- Millions of listeners participate globally in Wrapped, creating a huge wave of social media shares and engagement.
- Artists who leverage Wrapped effectively can see a notable increase in streams, followers, and visibility.
- With Wrapped content being shared in over 170 markets, it opens doors to international exposure and new audiences.